SALES & MARKETING DIRECTOR – SUMMIT OUTDOORS
…the business via B2B and D2C. Provide performance management of all employees in the business unit including sales, marketing, and customer care personnel. Lead the sales team to develop customer base, products, pricing, strategic relationships and high value territories and regions for both B2B and D2C customers and consumers. Develop and execute annual and monthly sales plans in coordination with the Company’s business plan. Develop and direct brokers and rep groups within assigned market area. Manage trade promotions in accordance with approved budgets. Plans, directs, and executes all trade shows…