SUMMARY: The Sales & Marketing Director is responsible for leading the business to exceed profit goals through outstanding customer and consumer relations and topline revenue growth. Executes strategic plans and projects and drives a culture of continuous improvement. Leads the company’s vision and transition to Direct to Consumer/Ecommerce and inside sales initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following. Other duties may be assigned as necessary.
- Direct and execute daily operations of the business unit.
- Ensure the creation and execution of strategy designed to grow the business via B2B and D2C.
- Provide performance management of all employees in the business unit including sales, marketing, and customer care personnel.
- Lead the sales team to develop customer base, products, pricing, strategic relationships and high value territories and regions for both B2B and D2C customers and consumers.
- Develop and execute annual and monthly sales plans in coordination with the Company’s business plan.
- Develop and direct brokers and rep groups within assigned market area.
- Manage trade promotions in accordance with approved budgets.
- Plans, directs, and executes all trade shows that support sales plans.
- Collaborate with Enterprise marketing and ecommerce Directors regarding business specific planning, strategy, content, analytics, and web technologies to drive B2B and D2C sales through digital marketing efforts.
- Plans customer retention strategies that increase revenue, identify changes, adjust and redraft sales plan and philosophy as necessary.
- Work with Marketing and Product Development to support the success of all Company products.
SUPERVISORY RESPONSIBILITIES: Supervise sales, marketing, and customer care staff.
EDUCATION and/or EXPERIENCE:
- A. or B.S. Degree required. MBA a plus
- 5+ years’ experience as a General Manager in the water treatment and/or irrigation industry
- 5+ years’ experience driving growth via ecommerce and D2C sales channels
- 10+ years experience working with National Reps/Brokers
- Capable of championing and communicating the company’s strategic vision
- Deep understanding of Ecommerce Sales and Marketing
- Great attitude and energetic
- Strong project manager and effective leader
- Successful experience in B2B and D2C sales. Water treatment and irrigation experience preferred
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK/LIFE BALANCE: Summit Brands offers an exceptional work environment with work/life balance, an outstanding benefits package and opportunities for career development comparable to some of the industry’s finest. Our culture is unique with a blend of determined focus, wellness, fitness and family.