Job Posting: Marketing Manager – Pro Products

SUMMARY: Directs the design and manages execution of a holistic cross-channel marketing strategy using channel tactics consisting of, but not limited to, traditional marketing, search engine marketing – paid & organic, social media marketing – paid & organic, paid e-commerce targeting, landing page conversion testing, and email/lead nurture marketing. Your strategy will be responsible for growing overall brand audience and company revenues.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Lead cross functional teams and vendor partners to drive key business metrics including leads, MQLs, SQLs and Sales.
  • Work with vendor partners in areas such as search, social, email, display/video, content and UI testing projects.
  • Set annual revenue goals from digital marketing channels.
  • Set team strategy through analysis of historical marketing data.
  • Provides expert project management knowledge to drive all projects per agreed time lines.
  • Creates and executes project plans, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals and final delivery.
  • Own relationship with sales, innovation, and content teams in order to forge strong communications and planning between product and marketing efforts.
  • Forecast and present to senior management and help the company achieve greater marketing success.

EDUCATION and/or EXPERIENCE:

  • BA/BS or equivalent working experience.
  • 4 to 5 years digital marketing experience.
  • 1 to 2 years of proven cross-channel strategy experience.
  • Proven and visible marketing veteran, with experience blogging, writing thought leadership pieces, speaking, and growing a personal audience on social media a plus!
  • Leadership experience with excellent communication skills, both written and verbal.
  • Expert in end-to-end inbound marketing, including HubSpot’s smart content, smart lists, and other lifecycle stage optimization tactics. As owner of the marketing funnel, you must know what makes it generate customers.
  • Experience in water treatment and/or irrigation industry a plus.
  • B2B experience preferred.
  • You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.

SUPERVISORY RESPONSIBILITIES:  Leads cross functional teams, supports dealers and supervises vendor partners.

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK/LIFE BALANCE: Summit Brands offers an exceptional work environment with work/life balance, an outstanding benefits package and opportunities for career development along side some of the industry’s finest. Our culture is unique with a blend of determined focus, wellness, fitness and family.