November 23, 2014

Summit Brands Consolidates Its Appliance Cleaning Brands

Summit Brands Consolidates Its Appliance Cleaning Brands
Glisten ® Master Brand Offers Complete Line For Consumers to Keep Their Appliance Clean, Freshened and Maintained.

FORT WAYNE, INDIANA - Summit Brands, the leader in innovation for niche appliance cleaning brands and products announces the unification of its top selling appliance cleaning products under one master brand name… Glisten ®

The current appliance cleaner product line consisting of five products; Dishwasher Magic Disinfectant Dishwasher Cleaner, Dishwasher Magic Dish & Glassware Spot Remover, Disposer Care Foaming Garbage Disposer Cleaner, Disposer Care Freshener and Washer Magic Washing Machine Cleaner and Deodorizer will all receive new packaging graphics featuring additional benefit and sustainability messaging. The changes will not affect shelf space or price.

Summit Brands came to this strategic decision after holding a landmark packaging study which showed that consumers found the brand Glisten to be more attention getting on shelf, have a higher rate of overall appeal and increased the purchase intent of each product. Moreover, Glisten packaging was ranked stronger than the competition in the market. In additional to increased consumer appeal this new master branding allows for Summit Brands to be more efficient with marketing and promotional programs.

Each Glisten cleaner is specially formulated to be more effective than any competition. The products feature the most powerful formulas to clean, freshen and maintain the most common household appliances (dishwasher, washing machine and garbage disposer), they clean grunge, stains and odors, freshen with pleasant lemon fragrances and help maintain each machine, extending its life which saves the consumer money.

"The appliance cleaning category has shown substantial growth over the last decade, by combining all of our products under one brand name, and the additional products we will roll out under Glisten, we expect to continue to be a category captain in niche cleaning." said Scott Wolff, Vice President of Marketing for Summit Brands. "The Glisten brand product line compared favorably to respective national brand competitors in consumer testing," Wolff said, "and the sleek new packaging garnered rave reviews, which is expected to promote trial of the new products.

About Summit Brands

Based in Fort Wayne, Indiana, Summit Brands has been family owned and privately held since 1958. We offer highly effective, sustainable and innovative household cleaning products. Summit Brands began with the distribution our multi-purpose rust stain remover, Super Iron Out ® and has since branched out to national and global distribution with such brands as Glisten ®, Plink ®, White Brite ® and Drain Out ®. We are category leaders in many consumer segments from appliance cleaners to water treatment products.

It is the goal of Summit Brands to provide high-quality cleaning products that fit the needs of the consumer with guaranteed results. Our Mission is to be an innovative global organization of integrity with an unwavering commitment to our customers, employees, and the environment, based upon financial strength that comes from embracing operational excellence.

For more information about Summit Brands or our family of products, please contact us at or visit the website